Opportunity Description
WPP Media is an AI‑driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. The Senior ATL Planner is responsible for translating client briefs into detailed media plans and ensuring alignment with business objectives.
Purpose
Develop an in-depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives.
Planning
- Interpret a client brief and provide tactical, strategic advice on brand communications using best approaches.
- Assist in preparing regular media reviews, including competitor analysis and media environment scans.
- Develop ATL media strategies that specify which media forms will effectively reach the target audience to achieve the client’s business objectives.
- Produce plans based on an agreed strategy or parameters set in the brief.
- Design full...