Opportunity Description
- Build, launch, and manage paid social campaigns across Meta (Facebook + Instagram), TikTok, Pinterest, and Snapchat
- Architect audience strategy — custom audiences, lookalikes, interest targeting, retargeting pools
- Structure campaigns across full-funnel objectives: awareness, consideration, and conversion
- Monitor daily pacing, CPM, CTR, CPC, ROAS, and CPA — flag issues same day, not end of week
- Traffic ad assets provided by the client's internal team; manage creative rotation to prevent fatigue
- Execute A/B tests on audiences, placements, and ad formats; document results clearly
- Manage Meta pixel, CAPI/server-side tracking setup and ongoing verification
- Produce clear weekly performance summaries for the SVP and media team
- Maintain campaign naming conventions and UTM structures as defined by the client
Required
- 8–10 years of hands-on paid social campaign management — personally buildi...