Social Media & Brand Manager

Location: Karachi (Hybrid) | Full-Time About Us:
Threads and Motifs is a premium women's fashion brand with 20 retail stores across Pakistan and an international e-commerce presence. We sit at the intersection of elevated South Asian design and modern wearability rooted in Pakistani craft. Our customers are women in Pakistan and across the diaspora in the UK, US, Canada, and UAE who want to dress beautifully without compromise. The Role:
We're looking for a Social Media & Brand Manager who can own our digital brand presence end-to-end. This is not a post three times a week and reply to comments role. You will be responsible for building a coherent brand voice, driving a content strategy that converts, and growing an engaged audience across Instagram, TikTok, and beyond. You'll work closely with our content creator and performance marketing team, and report directly to the founder. What You'll Own:
Instagram, TikTok, and Pinterest strategy and calendar (monthly planning, weekly...