Social Media Executive

Responsibilities

1. Content Creation and Management

Develop, schedule, and publish engaging content across social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok etc.)

Ensure consistency in brand voice, tone, and style.

2. Social Media Strategy and Execution

Implement social media strategies aligned with marketing goals.

Research trends and competitor activities to refine the strategy.

Collaborate with designers, copywriters, videographers and other teams for campaign execution.

3. Community Engagement and Customer Interaction

Respond to comments, messages, and queries in a timely manner.

Foster engagement by initiating conversations and running interactive campaigns.

Manage online reputation by addressing negative feedback professionally.

4. Performance Tracking and Analytics

Monitor KPIs such as engagement rate, reach, impress...