Social Media Executive

Responsibilities
Develop, implement and execute social media strategies for new product launches Manage and own the social media content calendar Develop and execute sustenance strategies for long-running marketing campaigns to continuously grow new sub-brands and audience Develop and execute results-driven, multi-platform communications strategy, in line with corporate and brand direction Set goals and develop reporting metrics for each social media platform Craft effective campaign briefs for creative team Work with the marketing & creative teams to create high quality and timely content that engages with a wide range of audience types Work closely with the marketing & creative teams to develop KOL engagement activities and develop supporting assets for campaigns Build lasting relationships with existing KOLs / influencers, and actively engage new content creators for campaigns Create and distribute engaging copy across all social media platforms Research on new audience interests...