Social Media & Lead Generation Manager

Job Responsibilities: • Manage all social media platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Plan, create, schedule and publish engaging content to increase brand awareness, audience engagement, and lead generation.
• Hands-on experience in using and managing Meta Ads Manager for Facebook and Instagram advertising campaigns.
• Hands-on experience in using and managing TikTok Ads Manager for lead generation and conversion campaigns.
• Ability to independently create, launch, monitor, scale and optimize paid ad campaigns on Meta and TikTok platforms.
• Experience with Google Ads and YouTube advertising campaigns is preferred.
• Generate high-quality leads for immigration, study visa, work permit, business immigration and consultation services.
• Monitor campaign performance including CPC, CTR, CPL, ROAS and conversion rates.
• Create audience targeting, retargeting, lookalike audiences and conversion-based funnels.
• Coordinate with ...