Social media lead (genz app)

Who We Are
Pinkvilla is India’s leading entertainment and lifestyle media company, reaching 50 M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.
Pinkvilla is a Flipkart Group Company.
About the Role
We are looking for a Social Media Lead to build and scale the Pinkvilla Next Genz App’s social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution.
This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, You Tube Shorts, Twitter/X, and more.
Key Responsibilities
1) Organic Social Growth (Core Ownership)
Own the organic growth strategy across key platforms:
Instagram (Reels...