Social Media Manager & Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Social Strategist for a major tourism brand. You'll bridge data insights and creative execution, developing multi-platform playbooks and content pillars. Requires 6+ years' experience, leadership of community management, and close partnership with the Creative Lead for brand alignment.

Role: 

• Strategic Architecture: Develop the overarching content strategy, define clear content pillars, and author platform-specific playbooks to guide all social activity
• Data Translation: Collaborate closely with the Data Analyst to translate comple...