Social Media Specialist

Description We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.

Responsibilities:
• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.
• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.
• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to suppor...