Specialist, Digital Marketing, VIS, Vietnam

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.

Strategy & Campaign Management

·Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning

·Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions

·Manage campaign budgets and allocate resources to maximize ROI

Content & Channel Ownership

·Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines

·Manage and optimize owned digital properties (website, landing pages,...