Sr. Marketing Manager, Consumer

**Key** **Responsibilities** **:**

1. Marketing Strategy & Business Planning

+ Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets;
+ Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness;
+ Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting;
+ Continuously adapt plans to improve sales performance, market share, and profitability.

2. Market, Consumer & Performance Insights

+ Monitor and analyze market trends, consumer behavior, and competitive activities;
+ Translate insights into actionable strategies, innovation opportunities, and portfolio optimization;
+ Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement.

3. Social Media Strategy & Community Engagement

+ Develop a...