Sr Marketing Manager, Lifecycle & Demand, WW SMB Financing

Do you want to revolutionize how small and medium businesses access working capital while building one of Amazon's fastest-growing financial services businesses? Join WW SMB Financing. We are building the future of small and medium business financing, leveraging Amazon's scale and capabilities to democratize access to capital for millions of sellers worldwide. Our team operates with the agility of a fintech startup within Amazon.
We are seeking a senior lifecycle marketer to own the outbound activation system that converts the right sellers into qualified loan applicants. This role is for an analyst-marketer who designs cohort journeys against established segmentation frameworks, ships GenAI-powered marketing mechanisms, and drives measurable application start rate uplift segment by segment.

Key job responsibilities
Lifecycle System Operation: Design and ship outbound journeys and retargeting across email, push, and other outbound channels (e.g. ads) that activate ta...