Sr Mgr. Acquisition Marketing (Xico)

ResponsibilitiesHit global acquisition targets via highly effective Ideation, execution, and management of strategic marketing programs.Test, learn, and scale channel and market expansion via agile experimentation and rigorous quantitative analysis.Challenge the status quo, generate insights, and lead optimization of existing channels.Drive demand generation and account-based marketing (ABM) campaigns, including Paid Social, Display, Affiliates, Video, and others.Engage demand capture channel owners as necessary on key aspects of our general growth strategy, especially in APAC and EMEA.Create monthly marketing plans, obtain consensus for roadmaps, and articulate performance to cross-functional leadership as part of monthly business reviews and ad hoc analyses.Continuously monitor marketing programs and improve their effectiveness by optimizing investments, targeting, and messaging.Partner globally and cross-functionally in developing new approaches to attribution that properly ident...