Opportunity Description
I. BUSINESS CONTEXT
Fragrance
Maximize portfolio, dominant brand leadership and continue to recruitBrand equity #1, own 5 key brand attributes on strengthSolidify leadership & growth of premium fragrance & pillarsSkincare
Build skincare credibility and relevancyBrand equity #1, BE ranking improvement & win in premium marketBuild 2nd pillar on skincare as local championMake up
Amplify vitality & revive lips recruitmentSolidify leadership & growth of premium fragrance & pillarsBrand equity #1, solidify makeup rank and gain market shareLips outgrow market cross channelsGain Face market shareII. FUTURE STAKES
Continue to build story points of views to win TOM and create dream for allthrough creative use/mix of new mediaA house view to create focused impact, harmonize a house calendar, not noise across di...
Full time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers