Sr. Specialist Retail Media Partnerships

ROLE SUMMARY

Develops marketing merchandising and creative strategies and affiliated programs to promote the organizations products and services through the Internet or other digital channels to increase exposure to and business from the target audience. Manages the implementation of digital marketing programs and analyzes their effectiveness. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. Tracks usage trends of the organizations websites including number and quality of visitors and advertising campaign impact. Develops and maintains website graphic designs and layout to support the organizations image identity and brands through a diverse mix of web material graphical user interfaces and multimedia delivered for the web. Ensures that the organizations website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers...