Opportunity Description
What will my new role involve?
The purpose of this role is to be a trusted strategic lead for our complex global B2B clients. You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to build them and more. You will carry out research (quant and qual) to build hypotheses, understand audiences and position brands, solutions and products, all with the ultimate aim of giving clear guidance for creative and media teams.
As a Strategist, you’ll be trusted to:
- Be the lead strategist for selected clients, responsible for end-to-end strategy development
- Guide and navigate early client discussions about marketing ambitions, opportunities and gaps
- Use our generative AI social listening tool to map global online conversations and measure share of voice (note: prior expe...