Tech & Consumer / Digital Ads Role

Job Description



The Tech & Consumer Digital Ads Specialist is responsible for managing digital advertising campaigns across various platforms to increase brand awareness, generate leads, drive sales, and improve customer engagement. This role combines marketing strategy, data analysis, audience targeting, and campaign optimization.



Key Responsibilities

1. Digital Advertising Management

Plan and launch advertising campaigns across platforms such as:

Google Ads

Meta (Facebook & Instagram Ads)

TikTok Ads

LinkedIn Ads

YouTube Ads

Manage campaign budgets and bidding strategies.

2. Audience Targeting & Segmentation

Research customer demographics and behaviors.

Create audience segments for effective targeting.

Develop retargeting and remarketing campaigns.

3. Campaign Optimization

Monitor campaign performance daily.

Adjust bids, budgets, creatives, and targeti...