Therapy Lead - OTC Marketing CoE, Emerging Markets

PURPOSE:

To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.

New Product Ideation & portfolio development:

• Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
• Screening internal & external data sources to arrive at potential ideas that could address the customer needs
• Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Go To Market Strategy

• Understanding customer needs and insights with help of insighting team
• Work closely with the country brand t...