Trade Marketing (Consumer Goods)

About the job Trade Marketing (Consumer Goods)

Job responsibilities:

• To lead & handle brand in achieving the business objectives for designated channels.
• Developing strategies & plans for designated channels.
• Periodically review of post-evaluation of the past activities & areas for improvement.
• To work closely with the sales team in translating the plans into execution.
• Develop & recommend channel strategy in line with category development and brand plans.
• Develop focused trade strategies for categories in each key account and trade channel.
• Category analysis and data analytics to identify distribution gaps, and channel development opportunities in the assigned categories and brand portfolio.
• Ensure full understanding of changing trade dynamics and development in the FMCG industry to propose effective channel & sales strategies.
• Monitor and evaluate the effectiveness of...