Trade Marketing Coordinator

Key Responsibilities:

• Campaign Support & Execution:

  • Assist in the end-to-end coordination and execution of trade marketing programs, promotions, and product launches, ensuring timely and effective implementation.

  • Collaborate with internal teams (Sales, Brand Marketing, Supply Chain) and external agencies to ensure alignment and seamless execution of trade activities.

  • Prepare and distribute necessary marketing materials, point-of-sale (POS) displays, and promotional tools to sales teams and trade partners.

• Performance Tracking & Analysis:

  • Monitor and track the performance of trade marketing initiatives against set KPIs (e.g., sales volume, market share, promotional ROI).

  • Collect and analyze market data, competitor activities, and consumer insights to identify opportunities and inform future strategies.

  • Prepare regular re...