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Trade Marketing Manager (GT)

Saaki, Argus & Averil Consulting

Chennai, Tamil Nadu, India Full-time June 20, 2026
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Opportunity Description

Key Responsibilities (KPI)

1. Trade Strategy & Planning

  • Create and execute annual trade marketing plans for General Trade (GT).
  • Work with sales teams to set channel strategies, targets, and activity plans.
  • Use market and competitor insights to guide decisions.
  • 2. GT Channel Activation

  • Plan and run trade promotions, activations, and in-store visibility.
  • Ensure smooth execution of new product launches in GT channels.
  • Manage branding materials like POS and promotional assets.
  • 3. Sales & Distributor Support

  • Support sales teams and distributors with schemes, tools, and materials.
  • Ensure distributors correctly implement trade plans.
  • Track performance of schemes and improve where needed.
  • 4. Merchandising & Visibility

  • Ensure proper merchandising and planogram compliance.
  • Oversee display units and branding at retail outlets.
  • M...
  • Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

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