Trade Marketing Officer

Responsibilities

• Develop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.
• Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.
• Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific programs.
• Align trade marketing initiatives with sales targets and account specific strategies.
• Own the trade marketing budget, ensuring optimal spend efficiency and allocation by channel.
• Measure return on investment (ROI) for trade activities and recommend data driven.
• Collaborate with product, logistics, supply chain and finance teams to ensure stock availability and timely roll out of campaigns.
• Serve as the key liaison between brand marketing, sales and category management teams.
• Career growth and knowledge will be wide...