Trade Marketing Senior Manager

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Trade Marketing Senior Manager 

Location: Panama City

Shape how millions of people across Latin America experience our products at the pharmacy counter. Based in Panama and leading regionally, you will define the trade marketing playbook that turns pharmacies into powerful partners to support patients through their weight management journey

Your new role

This is a high-impact regional role where you will set the strategic direction for trade marketing across LATAM (excluding Mexico and Brazil). You will look at the pharmacy channel as a true 360° ecosystem – from commercial conditions to in-store visibility, activation and pharmacy education.

- Design and lead the regional trade marketing strategy,

- Provide functional leadership to Trade Marketing Managers across countries – with affiliate counterparts reporting into Marketing and cluster counterparts into Commercial

- Create materials, guidance and toolk...