Trade Marketing Specialist

Job Role

The Trade Marketing Specialist, is responsible for leading the planning, development, execution, and evaluation of trade marketing strategies across all sales channels—workshops, auto spare parts dealers, wholesalers, and related customer segments.

The role supports overall category and channel development by analyzing market trends, driving brand visibility, developing trade promotions, optimizing pricing strategies, and managing new product development initiatives. The Specialist works closely with Sales, Supply Chain, Finance, and other functions to deliver category growth, trade partner engagement, and improved channel performance.

This position requires strong commercial acumen, strategic thinking, and the ability to lead cross-functional initiatives that enhance brand value, customer satisfaction, and revenue growth.

Key Accountabilities

1. Trade Marketing Strategy & Channel Develo...