US Wealth Marketing Manager Role

Join Manulife John Hancock Wealth as a Marketing Manager to engage US investors through innovative lifecycle campaigns. This hybrid position drives strategic marketing across various financial products.
You will oversee comprehensive marketing strategies that cater to both customers and a network of financial advisors. Your role will involve translating objectives into effective messaging and customer journeys, ensuring alignment with product features. Lead multi-touch campaigns while leveraging data for continuous improvement in outreach efforts.
Key Responsibilities:
• Direct lifecycle marketing efforts for the US Wealth portfolio
• Manage product narrative and go-to-market strategy
• Equip financial advisors with impactful resources and communications
• Formulate campaign plans that resonate with target audiences
• Monitor and optimize campaign results against KPIs
Requirements:
• Degree in marketing, communications, or similar
• 3-7 years of relevant m...