Opportunity Description
Location
Mumbai - Andheri
About the Role
We are looking for a Performance Marketing Manager with 5+ years of experience in digital acquisition to scale our fintech app. The ideal candidate has deep expertise in Google App Campaigns (UAC), Meta Ads and proven success in driving high-quality installs, optimizing post-install events, and maximizing ROI in a regulated fintech environment.
Key Responsibilities
- Own and optimize Google App Campaigns (UAC) to drive installs, sign-ups, and in-app transactions.
- Define, track, and optimize performance metrics (CPI, CPA, ROAS, LTV, retention).
- Manage and allocate budgets across channels to deliver efficient growth at scale.
- Collaborate with product, design, and analytics teams to build creatives, test messaging, and optimize user funnels.
- Run A/B and mu...
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