User Acquisition Manager

This is a remote position. Key Responsibilities 1. User Acquisition Growth Own user acquisition across: Google Ads Meta Ads App Store Optimization (ASO) to improve conversion rate Future acquisition channels as needed Continuously scale installs while maintaining acquisition efficiency and user quality. 2. Deep Product & Persona Understanding Develop deep understanding of: Thermer app User segments User personas User motivations Printing workflows Monetization model Activation journey Retention drivers 3. Post-Install Optimization Focus on post-install metrics, not only install volume. Examples: Activation Rate Time to First Print D1 Retention D7 Retention D30 Retention Purchase Conversion Rate Subscription Revenue LTV ROAS Continuously identify ways to improve user quality and business outcomes. 4. Experimentation Culture Run continuous experiments across: Google Ads Audiences Asset Groups Ad Copy Videos Images Budget Allocation Bidding Strategies Meta Ads Creatives Audiences Interest...