Vice President of Corporate Account Based Marketing

Overview

Vice President of Corporate Account Based Marketing – responsible for leading the creation and execution of a targeted, insight‑led account based marketing (ABM) strategy focused on acquiring large enterprise corporate clients. The role operates in partnership with Sales and Commercial teams, translating account priorities and pipeline opportunities into coordinated, high‑impact marketing plans that generate qualified demand and accelerate the progression of Corporate opportunities through the funnel.

Responsibilities

• Develop, deliver and maintain a results‑driven approach to digital marketing to effectively acquire customers.
• Manage and optimise the conversion journey through paid channels (including PPC and affiliates) and organic channels.
• Develop and implement performance marketing strategies aligned with business goals, including the identification of target audiences, establishment of campaign objectives, and selectio...