Vice President, Product Proposition Development - HSBC Life

Location: Singapore, 01, SG,

Brand: HSBC

Area of Interest: Insurance

Closing Date: Hybrid Worker

In this role you will:

• Product Positioning & Segmentation – Define and execute HSBC Life’s product proposition strategies across customer segments, product lines and distribution channels. Monitor global and regional competitor trends to ensure propositions remain market‑leading and relevant.
• Differentiation & Proposition Development – Craft innovative, client‑centric propositions and positioning for our products and drive propagation of these propositions by leveraging HSBC’s global wealth platform, technical expertise and international brand. Clearly differentiate HSBC Life’s offerings versus competitors, with tailored positioning and messaging by channel.
• Cross‑functional delivery – Partner across product development, p...