Serve as a custodian of the CHANEL brand image nationwide by effectively communicating CHANEL’s visual identity through exemplary Visual Merchandising at all Stand-Alone Boutiques and Counters.
Operational Context: Business Environment and Challenges
Diverse distribution channels – including boutiques (SABs) department stores (DS), and travel retail (TR) – each presenting unique Visual Merchandising (VM) requirementsNavigate an active Fragrance & Beauty (FBP) marketing calendar, requiring strong planning skills, proficiency in preparing planograms and layout plans for in-store VM changes, and promotional setupsCoordination with multiple contractors, demanding versatile management and communication capabilitiesMaintain a strategic balance between upholding brand image, managing costs, and achieving event ROIAdapt to rapidly evolving VM requirements, particularly with the introduction of new SABs and events locationsFu...