Web Content and Conversion Manager

Description
Web Content & Conversion Manager

The Web Content & Conversion Manager defines and executes the strategic roadmap for website content and conversion performance. This role blends SEO expertise, data-driven optimization, content strategy, and hands-on execution to drive engagement, conversion rates, and revenue across all site experiences. The role partners with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience.

Your Role

SEO & Discoverability

+ Execute SEO and GEO best practices across content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic

+ Conduct keyword and competitive research using tools such as SEMrush to inform content strategy and on-page optimization

+ Partner with development teams to implement SEO best practices across site architecture, templates, and CMS workflows

+ Ensure a...