Zonal Manager - Marketing Activation For a leading OEM

Roles and Responsibilities

Job Purpose Statement

Devise and execute cost-effective zonal/area office level marketing strategies based on market, segment and product needs and understand local market dynamics in order to support the achievement of sales targets. Build awareness/ preference amongst customers.

Key Responsibilities

1. Plan and execute a monthly ‘Above the Line’ (ATL) marketing plan to aid the sales team to achieve their monthly retail target

Market research- Knowing the customer

Market study – Trends/ Sales promotions

DGP (Dealer group promotion) budget evaluation

Marketing Channels available

Best fit marketing plan

2. Plan and assist to execute tactical ‘Below the Line’(BTL) plan in coordination with area offices and look for opportunities including business alliances to create buzz on the ground to help sales team to get enquiries

Concept brainstorming<...